Overview
Kind is an Australian medicinal cannabis company supplying products to patients through healthcare professionals. As part of a full rebrand, I led the end-to-end redesign of their website in Webflow, taking the brand foundations from the graphic designer and building the entire site myself.
My Role
The implementation, decisions, and refinements were mine. That included pushing back where the original designs did not work in practice. The all-lowercase typography felt wrong for a medical context, and some colour pairings did not meet contrast standards. For a site where clarity of information is critical, those were not small details.
Before the build I also conducted competitor research during the initial rebrand phase, which helped shape the brand direction the site was ultimately built from.
Accessibility decisions
Medical sites carry real responsibility. Patients and healthcare professionals need to find information quickly and trust what they are reading. Accessibility was not a nice-to-have. It was the brief.
Key decisions included enforcing sentence case typography for readability, correcting colour contrast across the site to meet WCAG AA standards, and structuring content hierarchies so information could be scanned efficiently on both mobile and desktop.
Outcome
The redesigned Kind site is live at kind.com.au. The site covers the full patient and healthcare professional journey, from product discovery through to prescriber resources, built entirely in Webflow with a focus on clarity and accessibility.